Jade Murphy
Jade Murphy
Product Designer simplifying complex products through strategy, systems and thoughtful interaction design.
Product Designer simplifying complex products through strategy, systems and thoughtful interaction design.
Currently at Sky
My Sky app redesign
Led a major My Sky app redesign, increasing findability by up to 49.9% across key tasks.
Strategy
Native App
Stakeholder management
View Case Study
My Sky app redesign
Led a major My Sky app redesign, increasing findability by up to 49.9% across key tasks.
Strategy
Native App
Stakeholder management
View Case Study
Sky VIP
Reduced churn by 650+ accounts through a redesign of Sky’s loyalty hub.
Strategy
Native App
External Partners
View Case Study
Sky VIP
Reduced churn by 650+ accounts through a redesign of Sky’s loyalty hub.
Strategy
Native App
External Partners
View Case Study
Sky VIP
Reduced churn by 650+ accounts through a redesign of Sky’s loyalty hub.
Strategy
Native App
External Partners
View Case Study
Sky VIP
Reduced churn by 650+ accounts through a redesign of Sky’s loyalty hub.
Strategy
Native App
External Partners
View Case Study
Sky Digital Re-contracting
Increased conversion by over 50% with an end-to-end redesign.
Complex
Scalable
Stakeholder Management
View Case Study
Sky Digital Re-contracting
Increased conversion by over 50% with an end-to-end redesign.
Complex
Scalable
Stakeholder Management
View Case Study
Quantexa Search
Co-Created the future of Entity Search at Quantexa with Data Scientists and users.
AI
Enterprise Software
Customer Closeness
View Case Study
Quantexa Search
Co-Created the future of Entity Search at Quantexa with Data Scientists and users.
AI
Enterprise Software
Customer Closeness
View Case Study
BusinessesForSale MergerVault
Tapped into £1m of revenue with a new product for BusinessesForSale.com
UX Engineering
Multi-Platform
CRM
View Case Study
BusinessesForSale MergerVault
Tapped into £1m of revenue with a new product for BusinessesForSale.com
UX Engineering
Multi-Platform
CRM
View Case Study
Design Systems
Figma & Framer
Advanced prototyping
Figma, Framer & code
Animation
Lottie, After effects, CSS, Adobe Firefly
UX research
UserTesting, UserZoom, moderated research
Illustration
Adobe Illustrator, PS, Firefly, hand
WHAT MY COLLEAGUES SAY
Jade – you have been a star, grappling with the broad brief to redesign the UX for VIP customers. You have approached this with a true customer lens, proactively completing user testing & competitor research.
You’ve worked at such pace to produce the initial prototypes and have worked so curiously and collaboratively with the VIP team – it’s been a joy! You are thoughtful, filled with bags of energy and creativity, and have been an absolute pleasure to work with.
"
"
Helen Kloepfer
Director of Sky VIP
Just wanted to drop you a MASSIVE THANK YOU for all your help and support on the Broadband Regrades in Re-contracting project.
Your work is always to the highest standard and despite changing technology and stakeholder priorities and landscapes, you were able to cut through this to heart of what matters most to our customers.
The session held today had great engagement from all parties, thanks to the way you were able to articulate the complex in a simple, easy to understand way.
Here's to continued success on the project!
"
"
Graham Marnie
Head of Product, Sky
Both Sophie and Jade have recently been working on improving our deals page and the cards in Sky.com.
To give a scale of how valuable this page is to Sky, we send our c70% of our traffic to this page to drive acquisition across TV and BB online.
What I also really like is they have been measured with their approach.... Areas where we can just optimise without testing as the risk level is low and benefit is high, and areas where we need to be more considered and will use our testing methodologies and tooling to prove out."
"
Liam Cadd
Director of Strategy, Design & Delivery, Sky DCLabs
Jade! Your presentation for 'Broadband Regrades in Digital Re-contracting' provided great clarity and alignment across multiple value streams. Your structure of the validation testing gave everyone a clear understanding and direction to move forward. It sparked valuable discussions and actionable insights—fantastic work driving re-contracting forward!
"
"
David Mitchell
Product Design Lead, Sky
I wanted to give recognition to Jade for her amazing work and dedication to re-proposition Sky VIP to customers. Jade has set the bar very high in all of the visionary work for Sky VIP and has left the project in a very strong place - which will be a game-changer for Sky customers!
Her handover has been seamless and very thorough, which has made the transition between projects for me far easier than it probably should have been. Thank you Jade!"
"
Brad Thornton
Senior Product Designer, Sky