MergerVault for BusinessesForSale

MergerVault for BusinessesForSale

MergerVault for BusinessesForSale

TIMELINE

February 2021 - May 2021

MY ROLE

Lead Designer and Front-end Developer

THE TEAM

A Marketing Director, Project Manager and Backend Developer

OUTCOME

An estimated £1m pound of potential revenue within the first month of release - based on potential comission from the listings that had been uploaded via MergerVault.

THE OBJECTIVE

To create an area of the site on BusinessesForSale.com which will exclusively advertise mid market businesses to attract serious, high net worth buyers. Instead of the standard listing pages offered, brokers are given the ability to create a teaser for the business being sold. They will be able to edit a template in their account area to include images and font styling.

THE OBJECTIVE

To create an area of the site on BusinessesForSale.com which will exclusively advertise mid market businesses to attract serious, high net worth buyers. Instead of the standard listing pages offered, brokers are given the ability to create a teaser for the business being sold. They will be able to edit a template in their account area to include images and font styling.

GOALS

Unlock an untapped market

Of the other buy/sell business websites, there weren't any that were tailored to high value listings and sellers.

Filter out time wasters

There was a common complaint amongst high value sellers that they were receiving enquiries from buyers who didn't qualify for buying a high value business.

DEFINING THE PRODUCT

There would need to be a more stringent verification process for leads coming through to high net worth businesses and an internal CRM portal where the Sales team can verify leads and manage listings.

The overarching goal for each user would be:

An Agent posting an advert to sell a high value business.

A Buyer becoming verified and enquiring on adverts to buy a high value business.

The internal Sales team verifying and managing enquiries and adverts.

UNDERSTANDING THE USER

Tapping into insights from the Marketing and Sales team and Google Analytics.

Segment

Empathy Map

Persona

IDEATING

I mapped out and created wireframes and prototypes for all of the different scenarios, such as a user making an enquiry who is logged in vs not and a user who is on a Premium account vs Standard.

The biggest consideration for these users is that they are short of time and easily frustrated. We wanted to make the enquiry process as streamlined as possible without losing the value that the added verification process would have for high net worth sellers.

IDEATING

I mapped out and created wireframes and prototypes for all of the different scenarios, such as a user making an enquiry who is logged in vs not and a user who is on a Premium account vs Standard.

The biggest consideration for these users is that they are short of time and easily frustrated. We wanted to make the enquiry process as streamlined as possible without losing the value that the added verification process would have for high net worth sellers.

WIREFRAMING

I created interactive wireframes to demonstrate the task flow and talk over with the team and developer.


WIREFRAMING

I created interactive wireframes to demonstrate the task flow and talk over with the team and developer.


PROTOTYPING

Once the interactions and screen flows were decided amongst the team, I started exploring the UI and visual design execution.

I created a component library in Figma for MergerVault to enable quick updates across all prototypes.

PROTOTYPING

Once the interactions and screen flows were decided amongst the team, I started exploring the UI and visual design execution.

I created a component library in Figma for MergerVault to enable quick updates across all prototypes.

CODED PROTOTYPES & USER TESTING

I converted the wireframes and Figma prototypes into functional and responsive in-browser code prototypes for user testing on our prototyping code base using cshtml, SCSS and javascript. The styling and markup from these prototypes would be re-purposed for the front-end dev implementation.

I tested the product on five different users from different age brackets and technical proficiency. The takeaways were that the teaser creation process seemed to be intuitive for users of all levels. The messaging during the buyer verification process needed some work. We added some graphics to make the messaging more prominent so that users wouldn't skim past the alerts.

CODED PROTOTYPES & USER TESTING

I converted the wireframes and Figma prototypes into functional and responsive in-browser code prototypes for user testing on our prototyping code base using cshtml, SCSS and javascript. The styling and markup from these prototypes would be re-purposed for the front-end dev implementation.

I tested the product on five different users from different age brackets and technical proficiency. The takeaways were that the teaser creation process seemed to be intuitive for users of all levels. The messaging during the buyer verification process needed some work. We added some graphics to make the messaging more prominent so that users wouldn't skim past the alerts.

OUTCOME

Within the first quarter of the release, the Sales team had reported £1m of potential revenue based on the amount of business teasers and leads coming through.

Agents had reported satisfaction with the teaser creation process and the experience of managing their leads.

We continued to monitor the experience using information gathered via Google Analytics, HotJar, and direct client feedback.

OUTCOME

Within the first quarter of the release, the Sales team had reported £1m of potential revenue based on the amount of business teasers and leads coming through.

Agents had reported satisfaction with the teaser creation process and the experience of managing their leads.

We continued to monitor the experience using information gathered via Google Analytics, HotJar, and direct client feedback.

jademurphydesign@gmail.com

07354764832

Visit my LinkedIn

jademurphydesign@gmail.com

07354764832

Visit my LinkedIn