AdEye
Leading the redesign and rollout of new features for a startup’s advertising marketplace that streamlines media buying and selling for advertisers and publishers.
Timeline:
2017 - 2019
My role
Product Designer and Front-end developer
The team
Marketing Director, Project Manager and Backend Developer
Outcomes:
Redesigned the platform and rolled out new features to early customer base
AdEye
Leading the redesign and rollout of new features for a startup’s advertising marketplace that streamlines media buying and selling for advertisers and publishers.
Timeline:
2017 - 2019
My role
Product Designer and Front-end developer
The team
Marketing Director, Project Manager and Backend Developer
Outcomes:
Redesigned the platform and rolled out new features to early customer base
Overview
AdEye was a startup under the Dynamis umbrella. The app was live when I took over from the previous designer in 2017, but it was still in its early stages and required many more features.
I worked as the sole designer and front end developer on the project alongside a full-time backend engineer. In 2019, a junior designer joined Dynamis to assist across all projects, including AdEye, and I began mentoring him and onboarding him to the project.
Overview
AdEye was a startup under the Dynamis umbrella. The app was live when I took over from the previous designer in 2017, but it was still in its early stages and required many more features.
I worked as the sole designer and front end developer on the project alongside a full-time backend engineer. In 2019, a junior designer joined Dynamis to assist across all projects, including AdEye, and I began mentoring him and onboarding him to the project.
Overview
AdEye was a startup under the Dynamis umbrella. The app was live when I took over from the previous designer in 2017, but it was still in its early stages and required many more features.
I worked as the sole designer and front end developer on the project alongside a full-time backend engineer. In 2019, a junior designer joined Dynamis to assist across all projects, including AdEye, and I began mentoring him and onboarding him to the project.
Dashboards
The dashboards needed to be a place which could offer both Advertisers and Publishers an overview of their campaigns' earnings and performance.
I sat down with the Technical Director and Account Managers, who had close relationships with the clients using the platform, to figure out exactly what tools and information they needed when they first logged into the app.
Dashboards
The dashboards needed to be a place which could offer both Advertisers and Publishers an overview of their campaigns' earnings and performance.
I sat down with the Technical Director and Account Managers, who had close relationships with the clients using the platform, to figure out exactly what tools and information they needed when they first logged into the app.
Dashboards
The dashboards needed to be a place which could offer both Advertisers and Publishers an overview of their campaigns' earnings and performance.
I sat down with the Technical Director and Account Managers, who had close relationships with the clients using the platform, to figure out exactly what tools and information they needed when they first logged into the app.
Advertiser dashboard
Publisher dashboard
Advertiser dashboard
Publisher dashboard
Add new site
Edit existing
Auto Onboarding Publishers
I worked closely with the technical director and back end engineer to solutionise how we could automate the onboarding process for Publishers.
This involves the Publisher creating a profile page for their site to sit within the AdEye marketplace. We wanted to create an experience where the Publisher feels like they are creating their profile page in real time. I worked with wireframes and code prototypes, re-purposing code from the prototype onto the production environment.
Auto Onboarding Publishers
I worked closely with the technical director and back end engineer to solutionise how we could automate the onboarding process for Publishers.
This involves the Publisher creating a profile page for their site to sit within the AdEye marketplace. We wanted to create an experience where the Publisher feels like they are creating their profile page in real time. I worked with wireframes and code prototypes, re-purposing code from the prototype onto the production environment.
Auto Onboarding Publishers
I worked closely with the technical director and back end engineer to solutionise how we could automate the onboarding process for Publishers.
This involves the Publisher creating a profile page for their site to sit within the AdEye marketplace. We wanted to create an experience where the Publisher feels like they are creating their profile page in real time. I worked with wireframes and code prototypes, re-purposing code from the prototype onto the production environment.
Advertiser dashboard
Publisher dashboard
Campaign Management
We needed to create an intuitive process for Advertisers and Publishers to create campaigns and negotiate with each other within the app.
Campaign Management
We needed to create an intuitive process for Advertisers and Publishers to create campaigns and negotiate with each other within the app.
Campaign Management
We needed to create an intuitive process for Advertisers and Publishers to create campaigns and negotiate with each other within the app.
Advertiser dashboard
Publisher dashboard
Create campaign
Add inventory
Negotiate
